Peak Associates

What does it take to be a successful salesperson?

You already know how Customer Relationship Management (CRM) software, which allows an organization to powerfully manage and leverage its business relationships, can increase sales: by making customer transactions more personal, by allowing your team to use data to help inform decisions, and by generating better leads, among other highlights. If you missed the first two parts of this three part series, you can read them here: Part 1 and Part 2.

By spending more time getting "no's" from prospects, our salespeople actually increased the time spent in conversations with qualified prospects. Read about how one sales manager helped a struggling sales rep get off of probation and have her best year ever.

Often focusing on a rote, boilerplate survey process that sends the same questionnaire to everyone we miss a golden opportunity to understand what’s really meaningful to our clients. And that very understanding could help us avoid big problems, drive service excellence and grow the account. Imagine a different approach that focuses on investing time in a discussion with key team members about what is most important to their organization using that information to evaluate the partnership.